Awareness Tools



During the CalCIMA Education Conference, held November 5 – 8th at the Resort at Squaw Creek we introduced our strategic communications program by launching a new CalCIMA video and welcomed a new colleague - Industry Al – to our public  education and outreach team.
The new video helped set the stage for another high energy, fast paced, highly productive Education Conference for CalCIMA.
It’s an exciting and positive step forward in achieving our strategic vision to expand communications and resources designed to raise awareness and to strengthen the perception of our industry.


Industry Al is a graphic illustration that debuted at the Conference in our video and as a life size cut out exhibit filled with industry messages.  While he is light in weight and makes a great companion for presentations and exhibits, there is nothing light weight about the message he carries for our industry.


Duplicates of the Industry Al life size and desk top cut outs are now available from CalCIMA to add to your company internal and external communications and outreach activities. An Industry Al Pop Up Banner is also available for duplication or loan (ad available). Contact Stephanie Pridmore at  to find out how you can add Industry Al to your team to help spread the word.


You can also carry Al and our industry messages or our We Are CalCIMA video messsages with you in a customized phone cases that serve as a great conversation starter to help you talk about who we are and what we do. 



These early new resources are just the beginning.
Over the next year, we will be refreshing our membership website portal, expanding our digital footprint and updating member tools – all designed to  help make compelling information about the industry more easily accessible.
Stay tuned.  And in the meantime, don’t forget to visit and to like and follow us. Most importanly, our message is only as strong as our members' ability to SHARE IT with friends, family and communty.